Cam Cam - Sony site

Here's a pretty new site for the Cam video camera from Sony. Sort of an interactive 'choose your own adventure' of video; apparently the segments you choose to record along the way determine the outcome at the end.

Also, they decided to allow you to embed the entire experience on your site - look here:



Let us know what you get, for me she ended up having a daughter of her own...

Nice...

Immersive media

Just caught up with this US campaign for HBO from BBDO from last year designed to reinforce HBO's positioning as a premier storytelling brand.

The agency created a multi-layered, multi-platform story about an assassin living in an NYC apartment block which was premiered in public one evening on the blank side of a downturn apartment block (people were invited to attend as 'voyeurs' via flyers given out in advance by a street team) and via a dramatic cinema ad. This drove people online to hbovoyeur.com where they could explore the material further, sign up for mobile video updates and the like and, crucially, also to HBO On Demand where people could watch the core movie. The website got 3 million unique visitors in its first week, sparking a good deal of blogging and microblogging activity.

Quite apart from the quality of creative execution, this strikes me as an excellent example of a multi-dimensional brand experience. It also underlines the way in which TV is increasingly intersecting with, or creating, online communities.

Web trend 4 - map in development

If you haven't seen this before its worth a look, its IA Japans' Web Trend Map, which takes their selection of the 300 most influential and successful websites and pins them down to the greater Tokyo-area train map.  The 2007 version looked like this:

 And the 2008 version like this:

This is the current version and you can get an A3 pdf or try this online clickable version... The 4th and 2009 version of the map is due in February and its worth watching out for. According to the preview here it is going to look a little like this (undoubtably more developed however!):

 

They are inviting discussion and contributions to what networks, websites, and trend setters should be included this time so its going to be interesting to see how they illustrate the significant changes that have taken place over the last 12 months. How will the rise of applications (and app marketplaces), the dwindling of traditional printed news, the Microhoo courtship and the impact of data portability be represented for example?