For fans of switched on b(r)ands, Radiohead are always worth watching.
Certainly they know how to use the web to their advantage. Having inaugurated 2008 with a live New Year's Eve webcast from their Oxford studio, they are seeing it out with a terrific piece of interactive marketing hosted by Japanese TV station Wowow in celebration of the fact that their world tour is about to hit Japan.
The idea is simple, the execution characteristically stylish. Visitors to Wowow can create their own video to '15 Step' in real time, choosing between 12 different rainbow-coloured camera angles. As a way of communicating the excitement of Radiohead in concert, it sure beats goggling at YouTube.
You can view my humble efforts here:
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